Research: Mentourn Media

Posted on February 6, 2012

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I really love Mentorn Media’s website, the thing I love about it is that it’s interactive without becoming clunky and over the top. When you open the web page it randomly selects something to show you, for example, you either get Fact Ent, Doc series, Single Docs, Current Affairs, Drama or International. The main image is split into six sections, which highlight as you scroll over them. When you select them, a short transition takes place and you can see information about the other genre. It’s efficient, it looks good and you get the information quickly.

The colour scheme of the page matches their logo and their brand, but is also appealing to the eye and exciting.

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If you select a genre, you get taken to a list of programmes that Mentourn have produced in the genre, in this example their are four. You get a bit of information about the programme, and if you wish you can click through to see expanded information but also the opportunity to watch a video of the programme.

I really like the way the website works in this way, it is slightly clunky but it gives you a bit of choice and that’s important.

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I particulary like how the website has a great brand identity, everything matches. Down to the colour of the buttons on the video player. This is important and shows a great attention to detail.

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Each page gives you the opportunity to share via Facebook and Twitter but also a whole host of other networking sites, which is great. It’s really important to be connected to social networks, they can transform the marketting of any business.

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